Identity, stationery and brand development for freelance photographer Estani.
Argentine born Estanislao ”Estani” Boeykens Reynoso has been located in Stockholm, Sweden for several years doing occasional assignments for newspapers and magazines as a freelance photographer. The visual identity draws inspiration from the photographers country of origin, Argentina and current location, Sweden.
The hard-to-pronounce 30+ letter name was turned into a distinct typographic logotype. The logotype is complemented by the sun from the Argentine flag reduced into a Scandinavian style minimalist symbol and the identity also picks up the skyblue color of the flag.