Steppin’ it up
Green Laces is the Nordic region’s leading retailer of shoes and accessories that are ethically and sustainably produced, with a physical shop located in Stockholm, Sweden. Add Studio was commissioned to create a new visual identity with a clear intention to attract fashion interested customers as well as affirm the vegan community.
The project included a brand platform, visual identity, interim responsive web page and ongoing design for display and printed matter.
Have a look at: www.greenlaces.se/