Design concept.

Taste and texture are the most important parameters for the purchase of chips. OLW identified a ”Junk-trend” – consumers want to indulge, they want more, bigger and better.
[zilla_one_half] OLW developed a new kind of chip to meet the ”Junk-trend”; bigger, tastier and crispier. They are knurled, have visible spice and a perfect consistency. [/zilla_one_half]

[zilla_one_half_last] The design concept clearly highlights the difference from regular chips in both name and visual expression. A packaging design using extreme perspective to enhance the product and make a maximum shelf impact. [/zilla_one_half_last]

Packaging design.