Getting a brand in shape
Access Rehab is a chiropractic clinic run by dedicated athletes. The company has become the go-to clinic for athletes and runners. As the company was getting ready for their next step – expansion and a widened concept – it was evident that the brand was in need of an overlook and a visual update to reflect the new direction and to distinguish from competitors and traditional chiropractitioners. An identity inspired by sports and the overall concept of adding motion/movement was developed, successfully avoiding the predictable clichés of spines and airy-fairy wellness.
A brand platform was developed, followed by a complete visual identity including signage, stationery, image style and web site. Ongoing projects includes signage, promotion material and printed matter.