Big, bold and beautiful
Bromma Blocks is a shopping destination situated in a spectacular conservation protected environment. Following a strategic market positioning and the development of a brand platform, a distinct identity was created. An identity that bridges the meeting between the unique conservation protected hangars and the new visionary architecture, based on the contrasts in the surroundings – organic/industrial, big/small, classic/modern.
The identity integrates with the architecture and is manifested through tactile material choices, projections and soundtrack in the environment etc.
The identity was a finalist in the Swedish Design Awards and the European Design Awards and Bromma Blocks won the title ”Shopping Centre of the Year” at the Retail Awards 2011.